There was a time when a photograph was an artifact and took time and effort to produce. Today we whip out our smartphone and shoot until we drop - much better, yes? Florian ‘Doc’ Kaps doesn’t think so. In 2008, the very year that Steve Jobs launched the iPhone, Doc (the world’s leading expert on spiders’ eye muscles!) was invited to the closing party of the last remaining Polaroid film plant. Rather than raising his glass to a passing technology, Doc offered to buy the factory and revive the process. He believes that the passing of analogue technologies has critically diminished our tactile engagement with our surroundings, and he’s not the only one. We’re sick of the digital world engulfing us. People are yearning for real things and authenticity, as the revival of interest in vinyl records and physical photography demonstrates.
Shot on 35mm film, An Impossible Project is a sensuous and inspiring film about the revenge of analogue, and a salute to the eccentric Austrian scientist, a very modern Don Quixote, who against all odds saved the world’s last Polaroid factory and has since dedicated his life to the revival of analogue processes and things. At a time when our engagement with physical experience, especially the cinema, has been denied by circumstances, An Impossible Project is proof that it IS possible, and probably necessary, to “think different”, and a sumptuous invitation to fall in love with real things again.
“essential food for thought for anyone interested in culture and media and their development in the modern age.” - Vladan Petkovic, Cineuropa.
“An insightful and beautifully captured documentary”- Film Stories.
“Jens Meurer’s amiable doc – shot on 35mm – celebrates the recent resurgence of analogue tech.” - Total Film.
“Kaps… is genial company and makes a persuasive case for life beyond the digital realm: making an astute observation that, where once analogue businesses tried to convert to digital, digital companies are now getting interested in the real world.” - Andrew Pulver, The Guardian.
“I’m not a Luddite. I’m not saying we should switch back to analogue entirely. I’m just saying we should not let real-life analogue experiences die”. - director Jens Meurer, speaking at the International Film Festival of India.
YourScreen audience comments:
“Impossible Project my favourite so far.”
”…super relevant for the era we are living and fascinating for those who love discussions about analogue vs digital world.”